Add code manually Tag ID: 2612744206112 Check for partners Install the base code Enable automatic enhanced match Configure the base code Install the event code Install the base code Add the base code to any page where you want to track conversions. If you want to use retargeting, add this code to every page of your site to create audiences to retarget later. Be sure to put the base code between theand tags in your HTML document. It should only appear once on a single page, and before the subsequent event code. Use Enhanced Match to get improved visibility into your conversion data – passing back email data on a conversion lets us attribute it better to an event on Pinterest. To use Enhanced Match, pass back the converting user’s email (or the SHA256 hash of their email) in the em parameter highlighted in blue. For more detailed instructions, visit our Help Centre.